# Home

| | |
|-|-|
| **Page** | `web/homepage.html` |
| **Nav group** | Primary (logo / root) |
| **Canon copy** | COPY-DECK.md → *Home* |
| **Status** | current + v2 (**copy-canon conflict — Erik to resolve**) |

**Purpose:** The front door. Positioning, what we do, proof, and the primary conversion
(contact). Everything else hangs off this page's framing.

> This is the **exemplar** for how a page file reads once populated. Each section shows the
> **Canon (V2 deck)** copy and the **Deployed (current)** copy side by side while the
> canon is unresolved. Once Erik picks the direction, collapse each section to the single
> chosen copy and drop the other into a short "superseded" note.

## Section outline (as built)

1. Hero — "Experience that transforms."
   - About — "Embedded. Accountable. Relentless."
   - Services — "What we do"
   - Contact — "Ready to close the gap?"

## Copy

### Hero

**Canon (V2 deck — 3 rotating concepts):**
1. *Digital Transformation* — "Together we'll craft a tailored solution that drives impactful results. Solutions designed for scale and built to support your operations."
2. *Powering Growth* — "Let's connect and explore how we can bring your vision to life."
3. *Partners in IT* — "We deliver innovative solutions and unwavering support to help your business thrive in the digital landscape."

**Deployed (current):**
- Eyebrow: **Systems Integrator**
- Heading: **Experience that _transforms._** (accent on "transforms.")
- Sub: "Execution Space partners with brands to build, ship, and scale in the digital space — senior strategy, considered design, and disciplined engineering, embedded with your team."
- CTAs: [Start a project → contact] · [What we do → services]

### About / Approach

**Canon (V2 deck — Trust · Approach · Results):**
- Framing: "When you partner with Execution Space, you're choosing more than just a service provider — you're gaining a dedicated ally in your journey towards digital excellence."
- **Trust / Approach / Results** — full copy in `../COPY-DECK.md` → *Approach*.

**Deployed (current, on /web/ and web-interim — inherited from the design comps, never
Erik-reviewed):**
- Overline: "About Execution Space"
- Heading: **Embedded. Accountable. Relentless.**
- Body: "We don't hand over decks and disappear. We embed inside your team, own the outcomes, and leave the work better than we found it."
- Provenance: this block traces to `comps/homepage.html` (design-phase placeholder), lightly
  reworded during the 2026-06-29 copy-canon pass (commit `5126704`). Never sourced from
  `COPY-DECK.md` or written for Erik's review — flagged 2026-07-17.

**Drafted (2026-07-17, trialled in `web-interim-development/`, pending Erik's sign-off):**
- Overline: "About Execution Space" (unchanged)
- Heading: **Direct. Embedded. Outcome-led.** — "outcome-led" quotes the KB canonical spec's
  locked Voice descriptor verbatim.
- Body: "We don't hand over decks and disappear. We work embedded inside your team — senior
  strategy, considered design, and disciplined engineering, carried through to the outcome, not
  just the plan. We say what we actually think, recommend what actually fits, and leave the work
  better than we found it."
- Sourcing: opening + closing lines unchanged (not factual claims); middle clause reuses this
  page's own already-deployed hero subhead; "We say what we actually think, recommend what
  actually fits" is reworded from Ada's Drive draft `_CONTENT - executionspace.com - All Pages
  (Ada review) - 2026-06-23` (also not yet Erik-reviewed — flagging the trace). No stats, no
  client names, no new unverified claims introduced.

### Services

**Canon (V2 deck — 4 buckets):** Technology · Strategy · Design · Marketing (blurbs in `../COPY-DECK.md` → *Service Buckets (intro)*).

**Deployed (current — 3 pillars):**
- Intro: "Advisory, delivery, and embedded leadership — one integrated team, no handoffs."
- **01 Advisory** — "Strategy, roadmaps, and the senior counsel that turns vision into a costed plan with owners and milestones."
- **02 Delivery** — "Shopify & Plus builds, migrations, custom development, design, and marketing execution — shipped and embedded."
- **03 Leadership** — "Fractional CTO/CMO and embedded leadership for the rooms where decisions get made."

### Work highlights

- Real roster only: **LFL Group, BRNT Designs, Superette, Redecan, Porte Mode** (see `case-study.md` / `work.md`).
- ⚠️ **Not cleared for publication yet** — no work section ships until Erik clears the roster + supplies highlight blurbs. (This is why the interim one-pager omits Work entirely.)

### Contact

- Heading (deployed): **Ready to close the gap?**
- Sub: "Tell us about the project, the partnership, or the problem you want to think through."
- Form → production `es-contact` Worker (Turnstile-gated); takes `name / email / message` today. Full deck form has 7 fields (see `contact.md`).

## Open items

- **Copy-canon direction** (V2 deck vs deployed) — Erik to confirm. Gates hero, about, services wording.
- Hero: single statement ("Experience that Transforms.") vs 3-concept rotator (deck).
- Work highlights: which 2–3 case studies, with one-line results — pending clearance.